The process of defining an impact measurement system for Tomorrow’s Air helped our team grapple with how to measure the tons carbon dioxide our collective cleans up and the impact of the education we provide to travelers and travel companies, supporting a much-needed transformation in travel.
We wrote in September, 2021 about defining our impact measurement system; in this post we’re proud to walk you through it.
In this short video Christina Beckmann of Tomorrow’s Air interviews Pumla Maswanganyi and Thaksheel Alleck who led the effort with the generous support of Ann Becker. In it they share their distinctive perspectives based on their past experiences and their home bases - South Africa and Mauritius.
A few conversation highlights:
What we’ll need to do in order to reach our vision of fresh air, and a stable climate for everyone. To achieve this lofty goal we figure we’ll need to not only clean up a lot of CO2, we’ll have to first inspire and engage a broad community of people who care.
Our specific goals are:
Specific indicators we’ll track
Taking those goals to the practical level, we discussed a set of indicators and actually how to track them, as shown in the table below.
Here’s the rundown of how our collective furthers the goals of the UNSDGs:
SDG 13 Climate Action: Our ongoing communications efforts provide practical education, raising awareness along with personal and institutional capacity about climate change adaptation, mitigation and reduction
SDG 8 Decent Work and Economic Growth: As we expand the community of travelers supporting carbon removal frontier technologies, these solutions will become more efficient and affordable, supporting the goal of improving global resource efficiency, and decoupling economic growth from environmental degradation. By emphasizing the need to integrate carbon removal in travel, we help promote sustainable tourism that creates jobs and promotes local culture and products.
SDG 12 Responsible Consumption and Production Explanation: Our ongoing communications efforts provide travelers with relevant information and awareness for sustainable development and lifestyles in harmony with nature.
SDG 11 Sustainable Cities and Communities Explanation: By expanding the community of travel businesses participating in effective climate education and mitigation we support this goal’s aim to provide access to safe, affordable, accessible and sustainable transport systems for all.
Now the real work begins. Look for regular updates on the progress of this exciting community.