September 2021

Defining an Impact Measurement System for Tomorrow's Air

Power of a Collective

As an upcoming leader in helping bring about a carbon free travel future, Tomorrow's Air is on a mission to unite brands and travelers to decarbonize the travel ecosystem, fast. Given this ambitious goal, having an impact strategy is very important. 

Thanks to the expertise of Pumla Maswanganyi and Thaksheel Nirvaan Alleck we’ve been busy creating a Foundational Impact Strategy (FIS) that will quantify, track, and evaluate the Tomorrow’s Air collective’s impact on the environment, consumers and other stakeholders. Tomorrow's Air co-founder Nim de Swardt first met Pumla at UNLEASH UNSDGs Innovation Lab in China and together the team is sharing their energy and wisdom to help establish a framework for impact monitoring at Tomorrow's Air.

In order to build  the strategy for Tomorrow’s Air the team started by posing key questions:

  • What constitutes a climate conscious traveler, and how can Tomorrow’s Air foster climate consciousness in travel?
  • How can Tomorrow’s Air support the development of a society where carbon impacts are automatically addressed in the product ?
  • What might Tomorrow’s Air contribute to help influence the adoption of emerging climate tech ?

A key aspect to the Tomorrow’s Air Impact Strategy is the United Nations Sustainable Development Goals (SDGs). The SDG Agenda is the world’s only globally recognized impact framework, acknowledged by 195 countries around the world. The framework captures what 99 percent  of the world’s countries believe to be the definition of a sustainable impact, by asserting the challenges worth tackling for a more prosperous future. The SDGs serve as a guiding force for the team in framing impact in accordance with relevant SDG indicators, and tie Tomorrow’s Air’s work with the larger global climate action mandate and action plan.

To build the Strategy, the team is starting with an audit to understand the current status of operations, and identify existing strengths and gaps. After the audit they’ll explore industry specific considerations such as looking into other actors and stakeholders in climate tech, and navigating existing solutions in this area.

This leads to an outline defining how the current activity can be aligned and adjusted in accordance to the long term vision and projected industry futures. 

The result of the team’s first audit of Tomorrow’s Air is a series of diagrams drawn in Miro, linking goals with a range of potential measurable indicators. The eventual strategy will be a living document, and will anchor overall Monitoring and Evaluation; help build brand loyalty; and mitigate risk overall by establishing ethical boundaries. Stay tuned for the final result, we'll share it here!



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