Privacy Policy

Privacy Commitment

Adventure Travel Trade Association, Inc. (“ATTA,” “we,” or “us”) knows your personal data privacy is important.  We are committed to respecting your privacy, and we take the responsibility of protecting your privacy seriously.

For this reason, we have created this Privacy Policy to help you understand how we collect, store, process, use and protect the information we collect through our website and the websites of our associated services such as,,,,,, and other websites we own or manage now or in the future (collectively referred to as “website,” “our website,” or “this website”).

This Privacy Policy is a binding agreement between you and ATTA.  We regularly review and update this Privacy Policy (also referred to in this agreement as “this policy”).  This Privacy Policy may be amended, so we recommend that you check it regularly. Your continued use of this website after the posting of any changes will constitute your acceptance of those changes.

Information we collect and how we use it

Information You Choose to Give Us:We receive and store any information you enter on our website or give us by phone, email, our reporting and other forms, or in any other way including but not limited to in person at our events. On our website, you may request and obtain information, register for our events, subscribe to our newsletter, purchase our products and services, participate in our contests and surveys, upload and create content to various areas of our website including but not limited to the online discussion forum called the Adventure HUB, and use any other services we provide.

To take advantage of these offerings, it is necessary for you to disclose personal information (referred to as “personal information,” “personally identifiable information,” “personal data,” and “your information”) to us, including but not limited to one or more of the following identifying information: name, age, address, telephone number, email address, and credit card details. We use the information you provide to respond to your requests, communicate with you, provide information about our company and promotional material from some of our partners, to deliver membership benefits, and customize and improve our services. To purchase our goods or services, you must submit financial information in addition to certain personal information, which we use to bill you for the purchased goods or services. We do not, however, store your entire credit card number or bank account information. Instead, we keep the last four digits of your credit card, debit card, or electronic card number and payment type for reference. You have the right to review or have your personal information deleted from our system at any time. See below for more details.

If you provide us with information about another person, you confirm that they have authorized you to act for them, that they have consented to the processing of their personal data, including sensitive personal data, and that you have informed them of our identity and the purposes for which their personal data will be processed.

Survey Data: The ATTA occasionally conducts industry and customer surveys. Your survey responses are linked to an IP address and ID number. When survey results are reported, they are always aggregated meaning survey results are combined and presented as a group.  Apart from your IP address and survey ID number, your personal information is not linked to your survey unless you expressly opt in to provide your contact information within the survey or in a separate form following the survey. Your participation in our surveys is entirely optional. You have the choice to decline participation in any industry or customer survey.

Information We Automatically Receive From Our Website: We automatically receive and store certain types of information whenever you visit our website. Like many websites, we may use cookies, which allow us to automatically collect certain types of information when your Web browser accesses our website or when you view advertisements and other content served by us or on our behalf on other websites. See the “More About Cookies” section below for more information about cookies.

Information From Others: We might receive information from third parties about you whom you authorize to interact with our website to provide or receive personalized information about you. You have the right to have that information deleted at your request subject to the terms of this agreement.

More about cookies and cookie equivalents

ATTA reserves the right to use cookies and the technological equivalents of cookies, including social media pixels and HTML5 Web Storage (also known as ‘Web Storage’). We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. We also share information about site usage with our partners who may combine it with other information that you have provided to them or that they have collected from your use of their services. Cookies are alphanumeric identifiers that are placed on your computer’s hard drive that help us provide our services.

Cookies allow us to recognize your device, make navigating our site easier, allow access to members-only and delegate-only paid features, provide certain features such as data access control and user permission validation and provide personalized advertisements about our services on other websites. For instance, cookies allow us to make it easier for us to give you access to the members-only HUB and to provide dynamic and relevant information to you for your business interests and needs as you navigate our website for. Most browsers automatically accept all cookies by default.

If located in Europe, you have the right to choose whether or not to accept cookies. However, they are an important part of how our website’s function, so you should be aware that if you choose to refuse, disable, or remove cookies, this could affect the availability and functionality of our website. Most web browsers are set to accept cookies by default. You should be able to adjust your browser’s settings to reject new cookies, prompt you before accepting a cookie, or disable cookies. Check your browser’s help section for instructions on how to do this.

The use of cookies by our partners and affiliates is also covered by this Privacy Policy. We do not have access or control over these third-party cookies or policies.

Do not track signals

We do not track our Users over time and across third party websites to provide targeted advertising and therefore do not respond to Do Not Track (DNT) signals. Some third-party sites do keep track of your browsing activities when you access them in order to tailor what they present to you. If you are visiting such sites, your browser may allow you to set the DNT signal so that third parties know you do not want to be tracked.

Online Advertising and Web Analytics: Our website uses cookies to personalize our advertising. This enables us to show our advertisements to visitors and who are interested in our products on partner websites and apps. Remarketing services rely on cookies or similar technologies to display advertisements based on your past browsing behavior. Some of the remarketing services we use include Google AdWords and the advertising services of Facebook and LinkedIn. You may opt out of a third-party vendor’s use of cookies to serve you targeted ads by visiting the Network Advertising Initiative opt-out page at the Digital Advertising Alliance. You may opt out of our advertising partner’s use of cookies by visiting that party’s website. For instance, you may opt-out of Google’s use of cookies and control your Google ad preferences by visiting Google’s website at

Our website also uses cookies to collect information about website trends based on visitor activity. We use this information to make our website easier to find on the Internet and to improve our website by learning which pages and features are interesting to our visitors. Users who visit this website and have javascript enabled are tracked through Google Analytics. Google Analytics collects information anonymously and reports website trends to us without identifying individual visitors. Google Analytics collects a variety of information from users, including the Internet protocol (IP address) that is used to connect your computer to the Internet (which it does not report to us), your Internet service provider (ISP), browser type, type of operating system, the full Uniform Resource Locator (URL) clickstream to, through, and from our website, including date and time, cookie, the length of time you spend on particular pages, which links you click while on our site, and similar site visit information. Google Analytics data is shared with Google. For more information on Google Analytics Terms and Services, visit: For more information on Google’s privacy policy and your choices regarding Google’s cookies, visit

If you wish not to have send information about your website visit to Google Analytics, download and install the Google Analytics Opt-Out Browser Add-On for your current web browser.

Sharing your information

As described above, we need your information to provide certain features and services. We are not, however, in the business of renting or selling your information to others. We share your information with third parties only as described in this Privacy Policy.

• Our Family of Brands and Related Entities. We share your information with our family of brands and our related companies (e.g., Adventure 360), Adventure Travel World Summit, Adventure 360, ATTA Regional Meetings, AdventureTravelNews, Adventure.Travel, and AdventureConnect. We may share personally identifiable information with third parties only as described in this Any changes to sharing of information will be documented in our materials including this Privacy Policy.

• Third-Party Service Providers:We employ other companies and persons to perform certain business functions on our behalf, including but not limited to website development and maintenance, marketing, accounting and payment processing. These third parties have access to user information needed to perform their functions, but they may not use it for any other purposes. If you follow a link to any of these websites, please note that these providers have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check their individual privacy policies before you submit any information to these websites.

• Activity/Trip Suppliers and Organizers: Our services include providing registrants of certain events the ability to sign up for indoor and outdoor activities and trips with third party suppliers, which may be referred to as Day of Adventures, Pre-Summit Adventures, Pre-Adventures, and Post-Adventures. These activities and trips are provided by third parties, for which ATTA is not responsible. The information you provide on the sign-up form is shared with these third parties and the organizations or entities that help arrange these activities and trips (e.g., tour operators).

• Business Transfers: As our business continues to develop, your information may be sold to any successor to or purchaser of part or all of the assets of our business. Business assets typically include customer information.

• Aggregated Demographic Information: We may share aggregated demographic information with third parties. We do not link this aggregated information to any personal information that can identify your or any other person and, thus, do not disclose any personal information in this manner.

• Legal Purposes:
We may disclose your information if required to do so pursuant to judicial or governmental subpoenas, warrants, and orders, or as otherwise required by law. In addition, notwithstanding any terms to the contrary in this Privacy Policy, we retain the right to use, disclose and/or share your personal and non-personal information to investigate, prevent or take action regarding illegal activities, suspected fraud, and situations involving potential threats to the physical safety of any person.

With Your Permission: For situations other than those described in this Privacy Policy, we will notify you when personally identifiable information might be disclosed to a third party and you can opt-out of sharing your information. You have the option to decline participation in having your information shared with these entities.

Third party content and links to third party websites

This website contains links to third-party websites, including public forums (e.g., chat rooms, forums, message boards and/or news groups) and Google, that are not owned by or affiliated with us. These links do not constitute an endorsement of the linked websites or the products and/or services offered on those websites. We have no control over and are not responsible for the privacy practices or the content of such sites. These websites may or may not have a privacy policy. This Privacy Policy applies only to our website and not to any third-party websites to which it links. If you follow a link to any of these websites, note that these providers have their own privacy policies and that we do not accept any responsibility or liability for their policies and practices. Please check their individual privacy policies before you submit any information to these websites.

Note that the links on our website and in our policies may change over time. Consult us or the relevant third party if you have any questions about the links we use.

Social media features

Our website includes social media features, such as the ability to connect with us through various social media platforms. Social media features are either hosted by a third party or hosted directly on our website. Your interactions with a feature is governed by the privacy policy of the entity providing the feature.

Our security practices

We use commercially reasonable security measures to protect our databases and information under our control against loss, misuse, destruction, unauthorized access, alteration, or inadvertent disclosure of data, including the use of Secure Sockets Layer software to protect your credit card and billing information during transmission. Financial information that you submit to us is kept in a secure storage facility and only accessible by authorized employees and third-party service providers who need to access the information to perform their duties.

Storing and transferring your personal information

We will retain and store your information unless and until you request that we delete your information or we decide that the costs of retaining the data outweighs the benefits, whichever comes earlier. Your data may be processed and stored in the United States or any other country in which the third parties described in this policy and their agents maintain facilities. In the event of a data breach, we will promptly respond and notify those who are affected.

Notice to International Users

Our website is hosted in the United States.  We also host some backup duplicative information in other countries. If you are accessing our website from the European Union (“EU”) or elsewhere, be aware that you are transferring your personal data to the United States, which does not currently have the same personal data protection laws as the EU and other regions. Our processes and procedures are compliant with the rules and regulations under the European Union’s General Data Protection regulation (GDPR). We are available to answer all queries and information about your personal data via the following email address: or via phone at 1-360-805-3131.

We take our responsibility seriously and we regularly take steps to ensure that your privacy is protected as described in this policy. By using our website or our services, you consent to have your personal information used and transferred to the United States as set forth in this policy.


We post customer and partner testimonials such as case studies on our website, which may contain personal information, after obtaining consent. If you wish to request the removal of your testimonial, please contact us at the email address provided below. These testimonials reflect the real life experiences of persons or entities who have used our products and/or services. These results are individual, can vary, and are not necessarily representative or typical of all experiences. The testimonials displayed in any form on this site are reproduced verbatim, except for correction of grammatical or typing errors. Some may have been shortened for space or relevancy. ATTA is not responsible for any of the opinions or comments posted on our website. Our website is not a forum for testimonials. We simply provide them as a way for customers to share their experiences with others. To protect against abuse, we review testimonials before posting them. The testimonials are strictly the views of the person or entity providing the testimonial; we do not share and provide no opinion ourselves on any testimonials that appears on our website. In the event there is a connection between the ATTA and the endorser that might materially affect the weight or credibility of the endorsement (i.e., the connection is not reasonably expected by the audience), such connection will be fully disclosed.

Your choices

• Don’t give us your personal data. You can always choose not to give us your personal data, although this information is required if you want to take advantage of some of our services such as subscribing to our newsletter, joining the ATTA or registering for our events.

• Manage your cookies. Most browsers automatically accept all cookies by default. You should be able to adjust your browser’s settings to reject new cookies, prompt you before accepting a cookie, or disable cookies. Check your browser’s help section for instructions on how to do this. See the “More About Cookies” section above regarding your choices around the cookies we use.

• Choose to/not to Receive Communications. You have the option to unsubscribe from all ATTA communications at any time or to change your newsletter and other subscription preferences using the update preferences hyperlink at the bottom of our emails. You may also choose not to receive emails or other communications from us and our partners at the point where we ask whether you would like to receive such communications.

• Delete Personal Data and Terminate Account. You can request that we delete your personal data and/or terminate any account that you have with us in accordance with this Privacy Policy and stop all communication from us at any time. If you have an account with us, you can view your current communication preferences by clicking the update preferences hyperlink at the bottom of our emails. Upon submitting a deletion or account termination request, you will be removed from our databases usually within 14 business days of our receipt of your request, except where we are required to maintain your data and/or account by law, and subject to this policy. If you request that your personally identifiable information be removed from our database or that we terminate your account, please understand that it may be impossible to remove this information and your account data completely due to backups and records of deletions. Further, we will not be able to delete logs, information, personal data, and account information that we are required to retain by law (for instance, tax purposes, notices, etc.).

• Account Termination. You may request that we terminate any account that you have with us.

We may take reasonable steps to confirm your identity and to obtain any necessary information from you before fulfilling any of the requests described in this section. If we are unable to confirm your identity or obtain sufficient information regarding your request to enable us to take action, we will not be able to remove your personal information or terminate your account. Note that if you opt-out of our marketing materials but you purchased a product or service from us, you will continue to receive communications from us about your specific purchase. Further, if third parties already have your information, you will have to contact them directly to opt-out of their marketing communications.

We are available to answer your questions and requests regarding your personal data via the following email address: or via phone at 1-360-805-3131.

EU Residents: Your rights regarding your personal information

If you are in the EU, under European law you have the following rights in respect of your personal information that we hold:

Right of access. You have the right to obtain:
Confirmation and a copy of the personal information we have retained
The purposes and processes through we which we use and retain your personal information
Information about the categories of recipients and entities with whom we may share your personal information
You have the right to amend or modify the personal information which you have provided to us.        

Right of portability
. You have the right to receive a copy of the personal information you have provided to us in a structured and commonly used machine-readable format.  

Right to rectification
. You have the right to obtain changes to your personal information in a timely manner.        
Right to erasure
. You have the right to request that we erase your personal information without undue delay subject to the exceptions and limitations set forth elsewhere in this policy.

Data protection authorities.
You have the right to contact your local data protection authority:

To the extent that you provided consent to ATTA’s processing of your personal data, you have the right to withdraw that consent at any time subject to this Privacy Policy, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent. We require only the information that is reasonably required to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

Your account and password

You are responsible for the security of any account that you have with us, including but not limited to your Adventure HUB account, and for any use of your account by you or third persons. As such, it is imperative that you keep your account login information confidential, including your password. If your password has been compromised, you should change it immediately to protect your personal information and your account from abuse.


Our website is not directed to children under 18, and we do not offer products or services for use by children. If you are under 18, you may not provide us with any personally identifiable information and you may not use our website without the supervision of a parent or guardian. If a child under the age of 18 has provided us with personally identifiable information, the child’s parent or guardian may contact us and request that such information be deleted from our records.


We have a strict no spam policy. You are not licensed to send any communications through our service that would qualify as spam, including unsolicited mass mailings outside your organization, and any communications in any form to any of our users, customers or visitors without their express written consent.

In compliance with the CAN-SPAM Act, email that we send will clearly identify who the email is from and how to contact the sender. In addition, our emails and newsletters will also contain information on how to remove yourself from our mailing list should you no longer wish to receive email-communications from us.

Changes to privacy policy

As stated above, this Privacy Policy may change from time to time so we recommend that you check it regularly. Your continued use of our website after the posting of any changes will constitute your acceptance of those changes.

Applicable law and choice forum

By visiting our website, you agree that any dispute relating to or arising out of this Privacy shall be resolved exclusively by binding arbitration. The binding arbitration shall take place in Seattle, Washington, in accordance with the rules of the American Arbitration Association. Such proceedings will be governed by substantive (but not procedural) Washington state law. The arbitrator and not any federal, state or local court or agency shall have exclusive authority to resolve any dispute relating to the interpretation, applicability, enforceability, conscionability, or formation of this contract, including but not limited to any claim that all or any of this Privacy Policy is void or voidable.

Contact Us

If you have any questions, comments or concerns about this Privacy Policy, please contact us by email at or by phone at +1-360-805-3131. You may also write to us at:

Adventure Travel Trade Association, Inc.
14751 N Kelsey St, Suite 105 PMB 604
Monroe, WA 98272
United States

Last Updated: August 16, 2018

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