“To me, really, female empowerment is how to save the world.”
Women and Wool Come Together in a Brand Built for Women’s Empowerment and Climate Action. On today’s episode our guest is Jeff Shafer, Chief Empowerment Officer at BRANWYN. Jeff shares his story from growing up surfing in L.A., to ski-bumming in Flagstaff, Arizona, to launching multiple successful clothing brands including AGAVE and Bluer Denim. He has studied psychology and computer science along with wilderness survival and is blunt about the realizations behind his midlife pivot to sustainable brand BRANWYN, which is focused on women’s empowerment and sustainability. Jeff has an incredibly interesting background in sports, travel, and fashion that he’s now bringing together in his own way to make the world a better place.