We know that being able to trust in the integrity of the climate actions our travel partners take with us is vital to expanding the use of carbon removal technologies and sustainable aviation fuel. To promote trust, we worked with the team at Pico Next to pilot test the use of a "digital product passport" for our carbon removal orders - essentially a public record of every purchase.
How it works
Key benefits of this approach include:
Transparency. Transactions are publicly available and inspectable
Security. Data is cryptographically registered and secure on a blockchain
Immutability. Data on a blockchain cannot be altered
Traceability. Data provenance can be traced
Redundancy. Data is replicated and stored on multiple nodes, mitigating any network failure
Persistence. Data persists on-chain regardless of vendor status
We are continuing to explore and test solutions to provide greater transparency into our carbon removal and sustainable aviation fuel orders on behalf of our community. Subscribe to our newsletter and keep following on social to learn more.
PicoNext is an end-to-end platform for experience brands to engage their customers using public ledgers. With integrated Digital Product Passport, sustainability transparency, and loyalty capabilities, PicoNext enables companies to use blockchains to attract and retain Generation Z and Millennial customers. For more details, visit PicoNext.com.