At Tomorrow’s Air, we believe that a cleaner, healthier atmosphere isn’t just a dream—it’s a goal we can achieve together. Our 2024 Impact Report celebrates the growing collective of climate-conscious travelers, businesses, and climate solution innovators.
This past year, our community grew to over 80,000 members—including subscribers, followers, travelers, and partners. That’s a 4.5% increase over 2023, showing that more people than ever are ready to travel with the planet in mind.
We also welcomed 25 travel businesses into our participating network—a 47% growth—each one committed to reducing their environmental impact and helping lead the way toward climate-smart travel.
In 2024, we:
Our SAF program doubled participation, from 3 to 6 companies, demonstrating growing interest in this practical climate solution.
From what they’ve learned through Tomorrow’s Air, travelers and businesses are taking real steps to measure, reduce, and mitigate their emissions. Our Climate Action Working Group, formed during the 2024 Summit, continues to meet and is actively creating tools, guidelines, and resources to help travel companies:
Through our Year of Climate Action—a collaboration with the Adventure Travel Trade Association and Innovation Norway—we hosted events in the U.S. and Norway that brought together business leaders, journalists, and climate experts. The journey culminated in a transformative Climate Action Summit in Bergen and Ålesund, where 50 handpicked delegates explored tangible solutions for a better climate future.
These events weren’t just talk — the relationships formed there are helping implement real-world strategies and connecting people who are passionate about progress.
As we celebrate our fifth anniversary in 2025, we’re introducing:
These efforts are designed to bring even more travelers and businesses into the fold—and make climate action an easy and meaningful part of every journey.
The 2024 Impact Report shows the real power of community and collective action. Tomorrow’s Air is a movement for clean air, powered by travelers, innovators, and dreamers like you.
Together, we’re working to reduce emissions, and help permanently remove them, shaping a future where travel helps heal the planet.
Join us as we continue to clean up travel—for today, and for generations to come.
Photo by Kelsey Bumsted